Cyber Monday Popup Blog: Greenspring Associates Holiday Gift Guide

1. The RealReal
   

   For your vintage or luxury brand lover, head over to The RealReal, which offers authenticated luxury consignment finds guaranteed to please the most fashionable woman in your life. Bonus: robust men’s and home offerings make it a one-stop shop for everyone on your nice list. Backed by Greycroft and Greenspring Associates. 

2. Good American
   

   While known for its line of figure-friendly jeans, Khloe Kardashian’s startup offers more than just denim. Check out Good American’s work wear line, as well as their collection of dresses for festive and chic holiday gifting. Backed by Imaginary.

3. BaubleBar
   

   Pick your own stackable set of bracelets or opt for curated gift sets featuring sparkly accessories of all types. You can even personalize with initials or nameplates through the company’s complimentary engraving service. Backed by Accel.

1. Everlane
   

   With gorgeous design and exceptional quality, Everlane’s clothing is ethically made with a commitment to sustainability. Check out the company’s cashmere sweaters, Italian shoes and Peruvian Pima tees, among other offerings for women and men. Backed by Imaginary and Greenspring Associates (secondary investment).

2. Rothy's
   

   Rothy’s line of washable, woven ballet flats and pointed toe flats for women and kids are both eye-catching and hand-made from 100% recycled plastic water bottles and post-consumer recycled materials. Backed by Lightspeed Venture Partners.

3. Frank And Oak
   

   We love this Canadian startup’s take on the winter parka, perfect for cold holiday weather. And your favorite eco-friendly fashionista can enjoy her après-ski guilt free, as its high performance fibres are made in part from annually renewable plant-based ingredients and its insulation is derived from soft, silky plumes made from 100% polyester fibres, mimicking the warmth and look of natural down while remaining free of animal-derived materials. Backed by Goodwater Capital.

1. Hawthorne
   

   Made with natural ingredients and based on inputs like body chemistry, lifestyle and taste, Hawthorne offers premium, modern grooming products for men. Personalize your gift by taking a quiz, select an expertly curated gift set or simply give a gift card to let them discover their own favorites. Backed by Imaginary.

2. goop
   

   Gwyneth Paltrow’s lifestyle brand offers its own men’s line through its newly launched G. Label. Their selection of sweaters is classically designed with subtle, luxury details and made in Italy from the finest Italian yarns to spoil the most loved men in your life. Backed by Lightspeed Venture Partners.

3. AllBirds
   

   Made from materials like merino wool, recycled bottles, castor bean oil and recycled cardboard, AllBirds’ comfortable line of sustainably-minded shoes feel good on guys’ feet – and your conscience. Check out their line of runners, loungers, skippers, toppers and runner-ups, as well as a selection of socks and accessories. Backed by Elephant. 

1. Urban Remedy
   

   Urban Remedy’s ready-to-eat, organic offering of food, meal plans, cleanses and beverages are designed to make clean eating convenient and nourishing. Every ingredient is selected based on its healing properties, and is organic, plant-based, gluten-free, non-GMO and dairy-free. The company’s packaging is earth-friendly, too – 100% recycled and recyclable. Backed by Obvious Ventures.

2. Daily Harvest
   

   Daily Harvest partners with farmers to source the sweetest, heartiest, most nourishing fruits and vegetables and freezes everything within hours of harvest to lock in the goodness of peak season ripeness. The company’s in-house chefs and nutritionists then craft a selection of smoothies, harvest bowls, soups, bites, oat bowls, chia bowls and lattes that are delivered to your favorite health foodie’s doorstep and ready to enjoy in minutes. Backed by Imaginary.

3. Dirty Lemon
   

   Dirty Lemon makes a variety of health-focused beverages to make its drinkers look good, feel healthy and improve their state of mind. With a wide variety of products including greens, charcoal, chromium, collagen, turmeric, aloe, rose, retinol, ginseng, valerian and white rose, these tonics are a favorite among the health-conscious. Backed by Imaginary.

1. ClassPass
   

   ClassPass offers an innovative model that allows users to work out at any gym or boutique fitness studio and try any fitness class through their app, including yoga, cycling, boxing and more. Your fitness fan need only search a class, reserve their spot and then work out. Give the gift of fitness through a ClassPass gift card at any amount. Backed by Mayfield and Charles River Ventures.

2. Tonal
   

   Tonal is a revolutionary new weight machine that offers strength training without the requisite weights, metal plates or barbells. Visually similar to a vertically mounted TV screen, Tonal allows you to adjust the arms that extend from the screen to offer up to 200 pounds of resistance with a touch of the screen. The arms fold neatly away when the workout is complete, offering convenience of use and a minimalist-friendly setup. Backed by Mayfield.

3. Mirror
   

   Mirror is a two foot wide, wall-mounted screen that offers cardio classes, yoga and boxing training from expert instructors who provide real-time guidance and personal shoutouts to keep you motivated. Users can train live with friends and other members of the community, compete with their own personal bests and choose curated playlists or use their own music that can sync to a Bluetooth audio device. Backed by Primary Venture Partners.

1. Sonos
   

   Choose from a variety of wireless speakers, home theater systems, audio components and speaker sets for brilliant sound anywhere. The new Sonos Move, designed to accommodate outdoor use, is weatherproof and drop-resistant and can be controlled with your voice, the Sonos app and Apple AirPlay 2 at home, or stream via Bluetooth when WiFi isn’t available. Backed by Redpoint Ventures and Greenspring Associates.

2. Chairish
   

   Find the perfect, one-of-a kind piece of vintage or custom furniture, décor or art, or simply give a gift card so that your new nesters can select something for themselves from this online marketplace for design lovers. Backed by Altos Ventures.

3. Grove
   

   You’ll find everything they need to outfit their new space with healthy home essentials, from household to personal care to baby and kids to pet products. Grove tests every product they sell and scrutinizes each ingredient with an eye toward health, effectiveness, sustainability and humaneness so that families can feel good about using them in their home. Backed by Mayfield, MHS Capital and Bullpen Capital.

1. Away
   

   Say hello to the perfect luggage. With free shipping and returns, a 100-day trial and a limited lifetime warranty, these lightweight suitcases and bags are a favorite among travelers the world over. Backed by Accel.

2. Airbnb
   

   Of course you’re familiar with Airbnb, but did you know that they offer gift cards? Give one to your favorite traveler – or propose a trip together to create the gift of shared memories and adventure. Backed by Founders Fund and Charles River Ventures.

3. Journy
   

   Journy offers bespoke travel planning services based on budget, interests, dietary restrictions and more. Travelers are paired 1-on-1 with a personal trip designer and are able to review every detail via e-mail and/or chat before approving. Fully custom itineraries complete with logistically-optimized activity bookings and restaurant reservations are then delivered and can be easily accessed on the go via Journy’s iPhone app or by web browser. Backed by Fika Ventures.

1. Tentrr
   

   Spoil your nature lover with a private camping experience that can range from fully set up glamping sites to curated specialty camping experiences featuring add-ons like an on-site chef or an en-suite bath to natural land where they can bring their own gear. Backed by Obvious Ventures.

2. Collective Retreats
   

   Give the gift of experience this holiday season with a gift card to Collective Retreats, which creates memorable retreats in iconic destinations featuring luxury outdoor accommodations and exceptional culinary experiences with an emphasis on hospitality, exploration and adventure. Backed by Altos Ventures.

3. Outdoorsy
   

   Put memories into motion with Outdoorsy by gifting an RV rental. With insurance, 24/7 roadside assistance and pickup, setup and delivery all included, outdoor travel has never been so relaxing. Further customize your gift with immersive outdoor experiences tailored to your favorite outdoor adventurer. Backed by NFX, Altos Ventures and Greenspring Associates. 

1. Ollie
   

   Give your favorite fur-parent the gift of fresh, human-grade food for the dog they love most. With healthy, personalized meal plans tailored to each dog’s personal needs, Ollie’s offerings are crafted with all natural ingredients and delivered directly to owners’ doors. Buy your gift certificate here. Backed by Primary Venture Partners.

2. Rover
   

   While Rover no longer offers gift cards for their local, loving pet care services, they have a variety of gift ideas for dog and cat lovers this holiday season that include unique apparel and useful tools for pets and their people. Backed by Foundry Group and Greenspring Associates (secondary investment).

3. PrettyLitter
   

   We know, seems like an odd idea. But to the cat lover, this ultra-lightweight, clean and safe litter is the Rolls Royce of cat litters. Not only does PrettyLitter's revolutionary formula mean that a single bag, per cat, typically lasts an entire month, it keeps tabs on cats’ health by changing color. Cats are particularly adept at masking illness, so PrettyLitter’s color-specific indicators of alkalinity, acidity or blood can save owners money, stress and heartache before conditions become urgent. Backed by Lightspeed Venture Partners. 

1. The Honest Company
   

   Give them what every new parent needs: a diaper subscription complete with wipes. With limited edition prints, the Honest-outfitted baby will be fashionable and dry. If that’s too practical and not cute enough, The Honest Company has a variety of other natural baby care products that are both effective and safe, including a variety of sweet baby arrival gift sets. Backed by Lightspeed Venture Partners.

2. Happiest Baby
   

   If you’ve had a baby in recent years, you may be familiar with Dr. Harvey Karp’s 5 S’s of Sleep and the desperation that can come with soothing a newborn in the interest of getting some rest. Dr. Karp has taken the guesswork out of the process with the Happiest Baby SNOO, the safest and smartest baby bed, and the 5-second swaddle. You can now buy a variety of these products, or even rent the Happiest Baby SNOO for your favorite parents-to-be, giving them the gift of sleep this holiday season. Backed by Obvious Ventures.

3. Hatch
   

   Did we mention that new parents value the gift of sleep? Augment your SNOO rental with a selection of sound machines, night lights and audio monitors from Hatch, designed to help babies sleep more with less gear. The company’s smart nursery products use technology and user-centric design to make caring for a baby a little easier and more joyful. Other products include smart changing pads and scales to help parents track their little ones’ growth in the early days. Founded by Ann Crady Weiss, Venture Partner at True Venture Partners.

1. Osmo
   

   Osmo is an award-winning learning game system for kids aged 3 through 9. The company’s iPad product merges tactile exploration with innovative technology to engage children in a hands-on learning experience. Backed by Accel.

2. Arteza
   

   Give the gift of premium art supplies for your favorite little artist. Arteza’s selection of arts and craft supplies includes quality paint sets, canvases, paper pads, markers and pens for artists of all ages and levels. Backed by Volition.

3. Camp
   

   Camp is a family experience store located in New York City that offers rotating themed experiences incorporating craft, movement and play for the entire family. Not local to NYC? No worries! The Camp website also offers a collection of popular toys geared to Toddlers, Kids and Tweens that can be ordered online and are filterable by age, occasion and brand. Backed by Imaginary. 

1. Glossier
   

   Get your favorite beauty a set of the new beauty essentials from Glossier! The company’s intuitive, uncomplicated skincare, makeup, body and fragrance products are designed with the everyday beauty routine in mind. Backed by Imaginary and Greenspring Associates (secondary investment).

2. Memebox
   

   Memebox brings Korean beauty trends to the West through an in-house offering of innovative skincare and cosmetic products with private labels. Buy a gift set or order à la carte. Backed by Goodwater Capital, Altos Ventures and Pear.

3. Haus Laboratories
   

   Share lip gloss with Lady Gaga! Well, wear lip gloss designed by her. Haus Labs offers 100% vegan and cruelty free beauty products for the most glamorous person on your list. Backed by Lightspeed Venture Partners. 

*All images have been sourced from the respective companies' website. The content here is for informational purposes only and should NOT be taken as legal, business, tax, or investment advice. It does NOT constitute an offer or solicitation to purchase any investment or a recommendation to buy or sell a security. In fact, the content is not directed to any investor or potential investor and may not be used to evaluate or make any investment.