Cyber Monday Popup Blog: Greenspring Associates Holiday Gift Guide 2020

1. Everlane
   

   With gorgeous design and exceptional quality, Everlane’s clothing is ethically made with a commitment to sustainability. Check out the company’s recent women’s cozy edit or take a look through their cold weather edit for all of your winter apparel needs. Looking for menswear? Check out their men’s gift shop for beautifully made, sustainable designs. Backed by Imaginary and Greenspring Associates (secondary investment).

2. SKIMS
   

   Looking to give the gift of lounge exclusively this holiday season? SKIMS has you covered. From their ultra-soft velour collection to brushed waffle loungewear styles for all day comfort, your or the recipient of these gifts will be relaxing in size-inclusive style. Be sure to find your favorites quickly, these styles don’t stay in stock for long. Backed by Imaginary.

3. Bonobos
   

   Looking for great modern styles for the men in your life? Bonobos offers a wide selection of menswear from dapper fitting suits and jackets for all of those Zoom meetings to pants of all styles and swimwear for the warmer months. They offer almost every product you could want, so shop their stylish looks from head to toe. Backed by Lightspeed Venture Partners, Felicis Ventures and Accel.

1. MasterClass
   

   Give a gift that helps them grow with online classes taught by the world's best. From Ballet Technique and Artistry with Misty Copeland to Creative Writing with Margaret Atwood to Scientific Thinking and Communication with Neil deGrasse Tyson, your favorite lifelong learner will have hours of instruction available to them from truly visionary teachers. Backed by Bloomberg Beta.

2. Outdoorsy
   

   The spread of the coronavirus has made people reluctant to travel much, but the need to get from one place to another (or just out of these four walls) still remains. Give your most restless loved one the gift of freedom with an RV rental from Outdoorsy. With insurance, 24/7 roadside assistance and pickup, setup and delivery all included, outdoor travel has never been so relaxing. Further customize your gift with pet-friendly options and immersive outdoor experiences tailored to your favorite domestic or international adventurer. Backed by NFX, Altos Ventures and Greenspring Associates.

3. Cameo
   

   Need a gift for the friend who has everything? Surprise them with a custom message from their favorite celebrity on Cameo! From athletes to actors and reality tv stars, Cameo has just about everyone you could ever hope to hear from this holiday season. Backed by Lightspeed Venture Partners.

1. BREAD
   

   When Maeva Heim's hair relaxer exploded in her luggage while traveling and she didn't have access to a new one, she decided to found BREAD, a line of haircare basics for not so basic hair. Maeva Heim is a Black, female entrepreneur and Australian native, who, after working in brand management for the likes of L’Oreal and Procter & Gamble, felt that there were gaps of representation in the beauty space for women of color, and felt compelled to do something about it. A 4C hair type herself, Maeva's brand reimagines the complex and often time-consuming textured hair routine of every curly and coily haired human by simplifying the haircare wardrobe to a hair-wash, hair-mask and hair-oil. The game changing assortment is vegan, cruelty-free and features functional, clean formulas that celebrate Australian native oils and extracts to help deeply moisturize, hydrate and detangle even the driest, tightly packed curls. Give the gift of simplicity to your favorite curly or curly haired person with BREAD's award-winning suite of products. Backed by Imaginary Ventures.

2. Upsie
   

   Help your loved ones protect their devices easily and affordably with the gift of Upsie. Founded by Minnesotan Clarence Bethea in 2015, Upsie provides trustworthy warranties for everything from iPhones to refrigerators, with 24/7 customer service for fast claim decisions. You can even buy your favorite athlete fitness warranties, which the company launched in March in response to the increase in consumers using at-home exercise equipment such as Pelotons, ellipticals and treadmills. Backed by True Ventures.

3. Mejuri
   

   Buy fine jewelry for someone on your list at Mejuri, a digitally native, global, fine jewelry brand built with a fast supply chain at an affordable price, founded by a third-generation fine jeweler, Noura Sakkijha. The whole ethos of Mejuri is that the brand is exciting for women -- the content, the imagery, the brand values; everything is by women for women. From trendy and bold pieces to essentials to heirloom-worthy items, you'll find something for your favorite women at Mejuri. Backed by Imaginary Ventures.

1. Calm
   

   Give the gift of a quiet mind this holiday season with a subscription to Calm. The innovative app offers guided meditations to help users sleep better and stress less – something we could all use a little help with this year. Backed by Lightspeed Venture Partners.

2. Silk & Sonder
   

   Surprise a friend or loved one with productivity, inspiration and reflection by gifting a subscription to Silk & Sonder’s wellness journals. With monthly, quarterly and annual subscriptions available, there is something for everyone on your list who wants a monthly planning experience to jumpstart their new year. Bonus: they also have a thoughtfully curated wellness journal options for kids ages 6-12. Backed by Redpoint Ventures.

3. Jour
   

   Know someone who doesn’t quite have time to handwrite in a daily wellness journal? No problem. Jour is a great option for your on the go friend who prefers a mobile wellness experience. Users can set goals, track progress and practice mindfulness all from the convenience their smart phone. Backed by True Ventures.

1. Rise Gardens
   

   With so much time spent indoors lately, why not gift someone in your life an innovative indoor garden? Whether you’re looking to grow a large indoor garden or spruce up your cooking with fresh ingredients, Rise Gardens has the right size options available for everyone. Green thumb or not, anyone can benefit from the products which range from single family gardens to seeds and herbs. Backed by True Ventures.

2. Chairish

   Know anyone tackling extra home projects during the quarantine? Chairish, an online vintage furniture, art and home accessories sales service, will help you find the perfect unique gift to help them put the finishing touches on their updated space. Backed by Altos Ventures.

3. Grove
   

   Grove will help you find everything the people on your list need to outfit their space with healthy home essentials, from household to personal care to baby and kids to pet products. Grove tests every product they sell and scrutinizes each ingredient with an eye toward health, effectiveness, sustainability and humaneness so that families can feel good about using them in their home. Backed by Mayfield, MHS Capital and Bullpen Capital.

1. Urban Remedy
   

   Urban Remedy’s ready-to-eat, organic offering of food, meal plans, cleanses and beverages are designed to make clean eating convenient and nourishing. Every ingredient is selected based on its healing properties, and is organic, plant-based, gluten-free, non-GMO and dairy-free. The company’s packaging is earth-friendly, too – 100% recycled and recyclable. Bonus: their holiday gift shop is live now to help you give the gift of wellness! Backed by Obvious Ventures.

2. Daily Harvest
   

   Daily Harvest partners with farmers to source the sweetest, heartiest, most nourishing fruits and vegetables and freezes everything within hours of harvest to lock in the goodness of peak season ripeness. The company’s in-house chefs and nutritionists then craft a selection of smoothies, harvest bowls, soups, bites, oat bowls, chia bowls and lattes that are delivered to your favorite health foodie’s doorstep and ready to enjoy in minutes. Backed by Imaginary.

3. Hungryroot
   

   Gift the foodie in your life the gift of modern, thoughtful food with Hungryroot. They stock your fridge with groceries you’ll be excited to have based on custom food profile and help you cook delicious meals from the comfort of your home. Backed by Lightspeed Venture Partners.

1. WHOOP
   

   Know someone who likes to have the most high-tech wearables? Look no further than WHOOP. Users get daily personalized fitness, sleep and recovery data delivered in real time. The WHOOP Strap 3.0 collects physiological data 24/7 to provide the most accurate and granular understanding of a user’s body. The strap is lightweight, waterproof and features an improved 5-day battery life and BLE connect. Backed by Foundry Group. 

2. Tonal
   

   Tonal offers a revolutionary weight machine that offers strength training without the requisite weights, metal plates or barbells through an intelligent platform that tracks your fitness progress for you.. Visually similar to a vertically mounted TV screen, Tonal allows you to adjust the arms that extend from the screen to offer up to 200 pounds of resistance with a touch of the screen. The arms fold neatly away when the workout is complete, offering convenience of use and a minimalist-friendly setup. Backed by Mayfield.

3. Aaptiv
   

   Looking to jumpstart someone’s fitness journey with something a little more straight forward? Check out Aaptiv, audio-based workouts with more than 30 classes added each week across popular categories including strength training, running, yoga and more. Backed by Pear.

1. Roblox
   

   Roblox is on a mission is to bring the world together through play by enabling anyone to imagine, create and have fun with friends as they explore millions of immersive 3D experiences, all built by a global community of developers. Give the kids in your life the gift of play with a Roblox gift card or subscription this year. Backed by Meritech, Altos Ventures and Greenspring Associates.

2. Happiest Baby
   

   If you’ve had a baby in recent years, you may be familiar with Dr. Harvey Karp’s 5 S’s of Sleep and the desperation that can come with soothing a newborn in the interest of getting some rest. Dr. Karp has taken the guesswork out of the process with the Happiest Baby SNOO, the safest and smartest baby bed, and the 5-second swaddle. You can now buy a variety of these products, or even rent the Happiest Baby SNOO for your favorite parents-to-be, giving them the gift of sleep this holiday season. Backed by Obvious Ventures.

3. Osmo
   

   Osmo is an award-winning learning game system for kids aged 3 through 9. The company merges tactile exploration with innovative technology, actively engaging children in the learning process. From starter kits to add ons and other games, they have something for all the little ones on your list. Backed by Accel.

1. Ollie
   

   Give your favorite fur-parent the gift of fresh, human-grade food for the dog they love most. With healthy, personalized meal plans tailored to each dog’s personal needs, Ollie’s offerings are crafted with all natural ingredients and delivered directly to owners’ doors. Buy your gift certificate here. Backed by Primary Venture Partners.

2. Rover
   

   Know someone who is a little overwhelmed by all the extra time spent with their furry friend while working from home? Set them up with trustworthy dog walking, daycare or grooming services via Rover! Backed by Foundry Group and Greenspring Associates (secondary investment).

3. PrettyLitter
   

   We know, seems like an odd idea. But to the cat lover, this ultra-lightweight, clean and safe litter is the Rolls Royce of cat litters. Not only does PrettyLitter's revolutionary formula mean that a single bag, per cat, typically lasts an entire month, it keeps tabs on cats’ health by changing color. Cats are particularly adept at masking illness, so PrettyLitter’s color-specific indicators of alkalinity, acidity or blood can save owners money, stress and heartache before conditions become urgent. Backed by Lightspeed Venture Partners.

1. Glossier
   

   Get your favorite beauty a set of the new beauty essentials from Glossier! The company’s intuitive, uncomplicated skincare, makeup, body and fragrance products are designed with the everyday beauty routine in mind. Backed by Imaginary and Greenspring Associates (secondary investment).

2. MBX
   

   MBX brings Korean beauty trends to the West through an in-house offering of innovative skincare and cosmetic products with private labels. Buy a gift set or order à la carte. Backed by Goodwater Capital, Altos Ventures and Pear.

3. Hims
   

   From hair to skin to mental health, Hims has the men in your life covered this year. Get him started on a new skincare routine or send him a gift card and let him decide. Either way, he won’t be disappointed! Backed by Redpoint Ventures and Founders Fund.

*All images have been sourced from the respective companies' websites. The content here is for informational purposes only and should NOT be taken as legal, business, tax, or investment advice. It does NOT constitute an offer or solicitation to purchase any investment or a recommendation to buy or sell a security. In fact, the content is not directed to any investor or potential investor and may not be used to evaluate or make any investment.